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Generic Art Solutions, (please visit the GAS website), is the collaborative efforts of multimedia artists Matt Vis and Tony Campbell. Campbell and Vis were educated on either side of the pond; Campbell-London, Vis-New Orleans. This Art Team was conceptualized in New York, and their artistic union was galvanized when both artists moved to New Orleans.
G.A.S. creates their own corporate entity by using the advertising/marketing vocabulary, and as in the advertising world, the creative process is often a team activity. G.A.S is not limited in style, media or message. Their ideas lead their aesthetics, and they strive to make art appropriate for modern living.
G.A.S. uses performance as a tool, but not in the traditional sense. There is no stage/audience separation. It is an on-the-fly, unscripted intercourse. This forum questions where art begins and real life ends.
G.A.S. makes concept driven artwork, often with humor and/or mischief at its core. G.A.S uses humor as a deconstruction tool, establishing the familiar, the stereotypical scenario, but ultimately turns our expectations on their head. G.A.S demands their audience to look beyond the punch line. In reference to Generic Art Solutions the famous New Orleans art critic Doug McCash coined the term "Comic Conceptualists", which is neither rejected by nor embraced by Generic Art Solutions.
Since the hurricane the New Orleans landscape has change in many significant ways, one of which was the sudden explosion of contractor ads in the cities neutral grounds and telegraph poles. G.A.S welcome this phenomenon as a new forum for art. Katrina Trees is a conceptual attempt to freshen up our city as well as advertise Generic Art Solutions as artists.
Hurricane Free Zone Signs:
Generic Art Solutions (G.A.S) have installed in New Orleans street signs declaring various areas a "Hurricane Free Zone". This street sign was inspired by the Drug Free Zone signs found in many Neighbourhood across the country. This sign is a direct response to the inaction of government to protect New Orleans from Hurricanes (levee failure). G.A.S feel that people who are confronted with situations which are out of their control are forced to lean purely on hope, faith, collective positivity,
superstition and a little luck.
The signs read :
"Hurricane Free Zone
Hope can make a difference
Positive thoughts brought to you by Generic Art Solutions"
This is an on-going project and more zones will follow soon.